Appearing at tailgates and brand activations this fall, “Manny Mayo,” Hellmann's new mascot has entered his rookie season as the brand scores big within the cultural and culinary zeitgeist of football.
With a friendly approachable nickname derived from Hellmann’s – “Manny Mayo” represents the rich history of America’s #1-selling mayonnaise brand and reminds everyone how a dollop of Hellmann’s mayo can bring out the best in your game day dishes.
Standing over 6’ tall with arms, legs and an infectious energy, Manny Mayo was modeled after Hellmann’s iconic Real Mayo jar. While mayo has always been at the heart of game day dishes and tailgating favorites, this football season, Manny Mayo sets out on his mission to make game day delicious. Carrying the blue ribbon like a badge of honor, Manny embraces the same values that made Hellmann’s a household name – real, delicious, and made to be shared.
