Hellmann’s Refreshed Sneakers | Hellmann’s Canada

An image of the yellow, blue, and cream coloured Hellmann’s sneaker positioned on a table, balancing above several fruits and vegetables. On the left side of the shoe is text reading “Refreshed Sneakers 1352, Sneakers made with food waste”. On the right side of the shoe is text reading “$1352 is the average amount wasted on food in a year.”

Would you buy sneakers made with food waste for $1352?

Seems pricey – but you’re already spending that much on food waste.
That’s right. The average Canadian household spends $1352 on wasted food each year.*

At Hellmann’s, it’s our mission to make taste, not waste.
These sneakers are a reminder of the true cost of food waste, and the number we need to start reducing.

SEE HOW ID.EIGHT TURNED FOOD WASTE INTO SHOES

ID.EIGHT is a brand founded by Dong Seon Lee and Giuliana Borzillo, specializing in eco-sustainable sneakers made with food industry waste and recycled materials. Learn more at www.id-eight.com.

Hellmann's 1352: Refreshed Sneakers

Fridge night